![]() You can set up a free TikTok Ads account and create In-Feed ads with your own set budget and schedule. So, if you’re a small business and want to give TikTok ads a try, don’t let the unknown scare you off right away - spending big bucks on TikTok isn’t the only way to advertise on the popular app. TikTok Ads are new to the scene - brands and businesses are still experimenting with the platform - so understanding the average spend or return on investment (ROI) is difficult. When a user clicks on a sponsored hashtag, they’re taken to a landing page on TikTok with the brand logo, link to their website, brief description of the challenge, and popular videos using the hashtag. Are you looking to create awareness for a new product? Generate new leads? Or increase general brand awareness? It’s important to have concrete objectives when you’re creating a Branded Hashtag Challenge. The best part about Branded Hashtag Challenges? You can have a ton of fun with them! They are an awesome way for brands to collaborate and seamlessly integrate themselves into the TikTok culture and community. They’re a great way to encourage user-generated content and build brand awareness. ![]() Similar to regular hashtag trends and challenges on TikTok, Branded Hashtags Challenges offer both organic and sponsored opportunities for brands. You’ve probably seen branded hashtag challenges displayed on TikTok’s Discovery page. Branded Hashtag Challenges are a one-of-a-kind advertising opportunity exclusively to TikTok.
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